Targeted Audience of Customers — Affordable Rates — Consistent Message
The shotgun approach — broadcasting your marketing message hoping it lands near some of your target audience no longer works. Tennessee Turfgrass, the official publication of The Tennessee Turfgrass Association, allows you to narrow the focus and get your message directly in the hands of your customers across the state of Tennessee.
The Tennessee Turfgrass Association is made up of:Golf Course SuperintendentsLawn Care & Landscape CompaniesMunicipalities/Parks & Recreation DepartmentsSportsturf ManagersSod ProducersSuppliers
The magazine is one of the main benefits of membership — providing valuable research, education, and industry information to each member 6 times a year. Members can access the online version through the The Tennessee Turfgrass Association website.
Total circulation: 700+
The Tennessee Turfgrass Association
The Shotgun Approach
Broadcasting your marketing message hoping it lands near some of your target audience no longer works. Tennessee Turfgrass allows you to narrow the focus and get your message directly in the hands of your customers across the state of Tennessee. The magazine is one of the main benefits of membership — providing valuable research, education, and industry information to each member 6 times a year.
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We know that we can always count on you and Leading Edge Communications to give us a final product that we can present with pride to our members and guests. This year’s program was no exception.
The Leading Edge teamwork approach has assisted in taking our corporate marketing message far beyond what we have ever accomplished in the past.
I’m consistently impressed with the quality of the VTC Turfgrass Journal – both style and substance are truly impressive for a state association.
Thanks so much for taking care of me! This is an extraordinary expression of customer service in my opinion and I truly appreciate it.
We’ve noticed a rise in sales in Tennessee where we don’t have too many dealers and in Florida where we are receiving direct sales straight from the customer with no dealer involvement… Overall we are receiving a good response from the ads, everyone seems happy with the results they are providing.
Our marketing plans rely on getting our message out to the right people. Leading Edge Communications provides us with multiple options for reaching our target audience. For many years we have advertised in Florida Turf Digest. We have seen so much response to our campaigns, that we are now branching out into other publications that Leading Edge offers. They continue to be key players in our advertising plans and will be into the future.
Liz just sent me the PDF of my first column (QRCA Views Magazine), which was exciting all on its own, but honestly I was transfixed by the cover. I LOVE IT!! It’s bold, interesting and punchy. It makes me want to dive right into the magazine. Hope you guys love it as much as I do.
Click on the cover thumbnail below to view the latest issue.
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Tennessee Turfgrass Association
400 Franlin Road
Franklin, TN 37069